Friday, April 30, 2010

BUYcott Victory at Mountain Equipment Co-op

Supporters of Mountain Equipment Co-op’s (MEC) ethical sourcing policy and friends of Israel were pleased with the results of the recent MEC elections, released Thursday night. Canada-Israel Committee, with the support of Canadian Jewish Congress – Pacific Region and Jewish Federation of Greater Vancouver, called on MEC members to vote “yes” on five special resolutions that safeguard the co-op’s constitution against abuse from single-issue political activists.

“Mountain Equipment Co-op members must be commended for passing these five resolutions. These measures will prevent groups that seek to misuse MEC’s organizational structure to make controversial and divisive political statements from doing so,” stated Dr. Michael Elterman, Chair of the Canada-Israel Committee Pacific Region.

Over the last 12 months, Canada’s pro-Israel community has mobilized in defense of MEC’s ethical sourcing policy. Combined with the support of MEC members, this resulted in the rejection of a boycott proposal at last year’s AGM. The boycott effort ended up backfiring on its proponents, with MEC sales of Israeli products actually increasing by some 2000% in a single day last November, following a demonstration of solidarity by the Jewish community and MEC members.